An LED scoreboard is one of the only ground upgrades that can earn money rather than just cost it — for GAA, soccer, rugby and any other club. Local businesses will pay to appear on a screen the whole crowd is watching, all season long.
How the advertising works
- Rotating sponsor logos displayed in a dedicated band during the match
- Full-motion video ads for sponsors who want more impact
- Half-time full-screen takeover — the whole board becomes the sponsor's ad at breaks
- Sell match-day, monthly or full-season packages to local businesses
- Update sponsors yourself any time — no reprints, no new signage
What clubs can charge
A board in front of a regular match-day crowd is genuine local advertising. Clubs package this up — a rotating logo for one sponsor, a video slot for another, a half-time takeover for a headline backer. Many clubs cover the entire cost of the board through sponsorship within the first season or two, then it's pure income after that.
Pair it with grant funding
Sponsorship and grants together make a scoreboard genuinely affordable for clubs of any size and any sport. Clubs have previously funded scoreboards and ground improvements through schemes such as:
- Sports Capital and Equipment Programme (SCEP) — the main government scheme for sports facility upgrades, open to clubs across all sports
- GAA Development Fund — loan facilities for GAA clubs ready to start works
- Irish FA & IFA funding and football foundation schemes for soccer clubs
- Ulster Rugby and IRFU club support for rugby grounds
- Provincial, county and governing-body grants across each code
- Local council and community funding
Between grant funding and the sponsor-advertising model, there's a realistic path to a scoreboard that costs your club little or nothing. Scheme availability and criteria change between rounds — we'll point you in the right direction for current options.
Spread the cost with leasing
If you'd rather not wait to build up funds, you can lease the board and spread the cost into manageable payments through our trusted finance partner. Many clubs lease the board and let the sponsor advertising it generates cover the payments — so it pays for itself from day one.
We'll help you build the case
We've helped clubs structure sponsor packages and present the funding case. Tell us about your club and we'll talk you through how to make the numbers work.